The European Institute of Business and Economics (ISEEN) has unveiled its MBA in Digital Transformation & Artificial Intelligence, a 100% online program crafted to support professionals in linking digital strategy, data capabilities, and AI-driven management to tangible business outcomes such as growth, operational efficiency, innovation, and enhanced customer experience.
Delivered in a flexible executive format, the MBA in Digital Transformation & Artificial Intelligence targets professionals and leaders seeking to boost digital implementation within their organizations while preserving the academic rigor and global outlook characteristic of European business education.
A European-level MBA program delivering 60 ECTS and offering 1,500 hours of hands-on, practice-driven learning
The program is organized under the European Credit Transfer and Accumulation System (ECTS) and comprises 60 ECTS credits, representing 1,500 hours of total learner engagement. This commitment is allocated across 600 teaching/contact hours (lectures, tutorials, guided instruction) and 900 hours of practical and independent study (projects, readings, real-world practice, and the final master’s project).
This European standard delivers a coherent academic structure and offers steady support for professionals seeking a credential recognized across international settings.
Designed for professionals leading transformation
The MBA in Digital Transformation & Artificial Intelligence is crafted for professionals and recent graduates from any field who aspire to move into management positions and refine their decision-making in competitive settings. It is equally suited for managers, executives, entrepreneurs, and business owners seeking to guide organizational expansion, enhance managerial practices, and improve outcomes through a hands-on, executive-focused methodology.
It is particularly valuable for sales and marketing directors, product and project managers, transformation and innovation leaders, and client‑facing professionals who need resources to design strategies, implement change, and assess performance using clear business metrics.
A hands-on curriculum: spanning core management principles to AI-enabled implementation
The MBA blends essential business management principles with a specialized path dedicated to transformation and the adoption of AI, integrating critical domains such as:
- Core management principles, strategic planning, leadership development, and organizational change
- Corporate finance essentials to support informed decision-making
- Marketing strategy, operational effectiveness, and overall business performance
- Manager-focused data analytics and evidence-driven decision processes
- Strategies for digital transformation, innovative business models, and platform-based approaches
- AI readiness through data strategy, governance structures, and enterprise capabilities
- Practical AI applications for operations, workflow automation, and productivity gains
- AI-driven solutions for marketing, sales activities, and customer experience enhancement
- Guiding agile organizations and carrying out large-scale transformation initiatives
The method emphasizes practical application, providing participants with adaptable frameworks, instruments, and decision‑making models they can readily put to use across their teams and organizations.
Final MBA Project: a real transformation roadmap
The program concludes with a Final MBA Project centered on addressing an authentic business challenge, whether involving digital transformation, boosting operational performance, driving expansion, enhancing profitability, or reshaping organizational structures.
Participants craft an executive-level roadmap that outlines objectives, resources, timelines, risk reviews, and performance tracking, applying practical metrics like KPIs and OKRs to ensure the initiative remains feasible and aligned with core business goals.
Scholarships, financing, and admissions
ISEEN offers a Scholarship Program to support continuing education and provides interest-free financing options with payments distributed throughout the program to improve accessibility for professionals.
Admissions are designed for candidates with a university background or proven professional experience, with an evaluation process that includes an application review and an academic interview.
Insights into European Institute of Business and Economics (ISEEN)
The European Institute of Business and Economics (ISEEN) is a European business school specialized in online training for executives, entrepreneurs, and professionals seeking genuine international projection. With a strong focus on practical methodology and global faculty experience, ISEEN develops MBA and specialized master’s programs aligned with modern business needs in areas such as digital transformation, financial management, data analytics, and artificial intelligence.
